Three Social Recruitment Tactics to Attract Talent

Social media platforms can be an excellent tool to enhance your recruitment efforts. If done correctly, and used wisely, social recruitment WILL help you attract the RIGHT candidates.

What does the RIGHT talent mean? 

Put simply: it’s talent that not only has the right education, experience and skills, but is also aligned to your company culture and vision 

And why is it important to implement a social recruitment strategy?

Because candidates are already using social media platforms like LinkedIn, Twitter, and Facebook, to find their future employers.

In an article by TalentLyft, it was noted that:

  • 73% of millennials found their last position through a social media site.
    Source: Aberdeen Group
  • Nearly half of all professionals (49%) are following companies on social media with the intent to stay aware of their jobs.
    Source: LinkedIn
  • 62% of job seekers use social media channels to evaluate the employer brand of a company.
    Source: CareerArc
  • Job seekers rank social and professional networks as the most useful job search resource compared to job boards, job ads, employee referrals, recruiting agencies, and recruiting events.
    Source: CareerArc

Social recruiting doesn’t simply mean creating a company page and blasting out job orders. This is a strategy after all, requiring much more than posting jobs and praying the right talent enters your digital doors. 

Here are three tips to effectively use social media in your recruiting efforts:

  1. Share valuable content, not just job orders. Use social media to share industry-relevant articles and blogs. Subscribe to industry publications and share those with a comment of your own. Candidates want useful information; don’t miss an opportunity to grab their attention/likes/follows because you’re too busy spamming their feeds with job advertisements. 
  2. Cater to your audience. Think of it like writing job descriptions, where it’s best to adjust your approach depending on the position. Tailor postings to resonate with your ideal candidate, and that’s who you will attract. For example, posting articles about changing careers likely won’t attract the senior-level, experienced candidate you need. Also, using a generic template to connect with candidates via social media is sure to be ignored. High quality candidates don’t have time to sift through all the generic messages they get — stay out of the ‘trash’ by making it personalized.
  3. Make it a conversation. It’s not just about posting and getting likes. It’s important to publish things that generate a conversation — and that includes replies from you! If candidates are commenting on your posts without a response from you, the engagement will quickly come to a screeching halt. Don’t just be a “brand.” Make yourself a real, approachable person and build a connection with the candidates.

The more you engage with your audience via social networks, the easier it becomes to build a relationship with top talent. As you gain followers and online recognition as an authority in the industry (aka frequently posting valuable articles and contributing meaningful comments) you increase the opportunity for candidates to come to you when they begin their next job search. 

Source: NPAWorldWide

Take your social recruitment efforts to the next level with these helpful tips and begin attracting the RIGHT talent to your organization today.

Longmire Staffing Services offers a wide variety of talent attraction services, for more information or to connect with us, leave a comment below or email us.

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Three Social Recruitment Tactics to Attract Talent